Friday, February 8, 2008

X-rays to sell jeans

What's next? Brain MR's to sell hats? PET scans to sell dog food?
“Reconstructed is the new Fall/Winter 07 print campaign for Levi’s Copper Jeans. Much the same way Copper Jeans’ seams and pockets are held in place with metal rivets, broken bones can be reconstructed with metal pins and plates. The vintage x-ray treatment is a nod to Levi’s 154 year heritage, as well helping to showcase Copper’s product features in an interesting, new light.”

Hat tip to Street Anatomy


Zorg said...

I think a hat on a brain would be totally rad!

Vanessa Ruiz said...

Looks like you're off to a great start with the blog! Looking forward to keeping up with it and thanks for adding Street Anatomy to your links.

The Samurai Radiologist said...

@ zorg: For other ideas in this vein (pun intended), check out Bladder Hats and Ovary Heads over at Street Anatomy.

The Samurai Radiologist said...

@ vanessa ruiz: Thanks for those kind words. As a consumer of medical illustration for the past 30 years, I've learned to appreciate the good stuff, and Street Anatomy has got a lot of it.